L’Oréal has introduced an innovative device at CES 2025 that promises to help consumers understand how their skin responds to skincare ingredients like retinol.
The new gadget, called Cell BioPrint, uses advanced technology to analyze your skin’s biochemistry and provide personalized advice on how to improve its appearance.
Developed in collaboration with the Korean startup NanoEntek, the Cell BioPrint system uses microfluidic lab-on-a-chip technology. To use the device, you place a facial strip on your cheek, which is then transferred to a buffer solution.
The solution is loaded into a cartridge and inserted into the machine for analysis. While the analysis is happening, the device also captures images of your face and asks you to fill out a short questionnaire on skin concerns and aging. The entire process takes just five minutes.
The system uses a technique called proteomics to analyze the data, which allows it to offer personalized recommendations. It can predict how your skin may respond to certain ingredients like retinol and identify potential issues, such as dark spots or enlarged pores, before they become visible.
Although the technology sounds promising, L’Oréal has not yet provided peer-reviewed studies to confirm the device’s effectiveness.
Nevertheless, with the growing demand for skincare solutions fueled by influencers and increased awareness, L’Oréal is positioning the Cell BioPrint as a scientifically backed solution to help consumers make informed decisions about their skincare routines.
The Cell BioPrint will not be available for consumers right away. It will first undergo pilot tests in stores across Asia in 2025, with no specific launch date or price set yet.
The device will likely debut in flagship stores for one of L’Oréal’s luxury brands before potentially expanding to more mainstream markets.
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