Kendrick Lamar continues to shatter records, recently becoming the first rapper to surpass 110 million monthly listeners on Spotify.
This follows his achievement of having the fastest album to reach 2 billion streams in the 2020s, surpassing Travis Scott’s UTOPIA.
Lamar’s record-breaking Super Bowl Halftime performance, which drew 133.5 million viewers, further boosted his streaming numbers.
This performance became the most-watched in history, surpassing Michael Jackson’s iconic 1993 show.
Looking ahead, Kendrick is gearing up for his “Grand National” tour with SZA. Their North American leg will wrap up in June before moving to Europe, where tickets reportedly sold out quickly.
Despite rumors of low tour sales, the demand for their shows remains strong.
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