Kendrick Lamar’s GNX has not only topped the Billboard charts but is also boosting the catalogs of the Los Angeles rappers featured on the album.
For example, Lefty Gunplay saw a significant 84% rise in streams for his own catalog, fueled by the release of his project Most Valuable Gangbanger and his feature on “TV Off,” which debuted at No. 2 on the Hot 100.
Dody6 also experienced a 110% boost in streams following the album’s success, while AzChike‘s catalog rose by 15%.
The song “GNX” itself, featuring Hitta J3, contributed to a major surge in streams for his catalog as well.
Lamar’s influence continues to ripple through the hip-hop community, benefiting not only his career but also his collaborators.
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Other Viral Trends in Music
These trends highlight how social media platforms like TikTok continue to drive music consumption and shape charts.