How Apple Can Revive the Vision Pro in 2025

Apple’s Vision Pro has the potential to revolutionize computing, but it’s struggling with market penetration and customer interest.

Despite its impressive features, the high price and niche appeal have led to slow sales. If Apple wants to save the Vision Pro in 2025, here are five strategies they should consider:

1. Reduce the Price

The most obvious move is to significantly cut the price. At $3,499, the Vision Pro is out of reach for most consumers. Apple could lower the price by more than half, even if it means taking a loss on each unit.

This strategy could lead to a broader customer base, especially since Apple’s services (like Apple TV+ and iCloud) would thrive on a device like the Vision Pro, generating long-term gains from new customers.

2. Swap Out Materials and Components

Apple could reduce production costs by switching to cheaper materials without compromising the user experience. For example, using plastic instead of glass for the cover, or reducing the display resolution slightly, could lower costs.

By rethinking the build without sacrificing quality, Apple could offer a more affordable Vision Pro while maintaining its appeal as a high-end product.

3. Ship an Apple Vision Lite

A “Vision Pro Lite” could be a game-changer. Priced around $1,500, this version would offer a more affordable entry point for consumers.

Apple should tease the Vision Pro Lite by March 2025 to reignite interest in the brand and attract new customers who are hesitant to invest in the full-priced model.

4. Unveil Apple Vision AR Glasses

Apple could launch a pair of AR-only glasses priced between $799 and $1,200. These lightweight glasses could be part of the Vision Pro family, creating excitement around the ecosystem.

By offering a more affordable alternative that integrates seamlessly with the Vision Pro, Apple could trigger renewed interest in the mixed-reality headset.

5. Bundle Vision Pro with the iPhone 16 Pro Max

Apple could offer a Vision Pro at a steep discount when paired with the iPhone 16 Pro Max, which costs $1,599. For an additional $599, customers could get the Vision Pro, making it a much more attractive deal for Apple’s most loyal customers.

This bundle could drive significant sales and make the Vision Pro more accessible to a wider audience.

To save the Vision Pro in 2025, Apple needs to address its pricing and accessibility issues. By reducing the price, introducing a Lite version, and bundling with other Apple products, the company could tap into a broader market and ensure the Vision Pro’s future success.