GTA 6: Will the $100 Price Hike Hurt More Than Help?

The idea of Grand Theft Auto 6 (GTA 6) costing $100 has been circulating, especially after analyst Matthew Ball suggested it could break the $70 barrier.

While some believe this would help cover rising development costs, many analysts disagree, warning it could hurt the game’s success.

Can GTA 6 Actually Cost $100?

While a $100 price tag is possible, analysts like Mat Piscatella from Circana argue it’s unlikely. “Raising the price too high narrows the audience,” Piscatella said.

The goal is to keep the game accessible to as many players as possible, which a steep price hike could undermine.

The Impact of a Price Increase

Joost van Dreunen, NYU Stern professor, noted that GTA 5’s success was partly due to its pricing strategy. A $100 base price could disrupt this, limiting reach and potentially alienating players.

While publishers already charge $100 for “early access” or “collector’s editions,” MIDiA’s Rhys Elliott argues that charging $100 for the base game would be a “short-term gain at a long-term cost.” The risk of player backlash is high, especially in today’s economy.

The Real Money: GTA Online

GTA 5’s success was largely driven by GTA Online, which continues to generate revenue through microtransactions.

James McWhirter, Omdia senior analyst, believes Rockstar will continue this model with GTA 6, focusing on online engagement for long-term success.

While a $100 price point is possible, it’s unlikely. Rockstar will likely stick to the $70 price for the base game, focusing on its online component for ongoing revenue.

This proven strategy has worked for GTA 5 and will likely ensure GTA 6’s success without alienating players.