Google has proposed to expand access to real-money gaming apps on its Play Store in India as part of an effort to resolve an ongoing antitrust case with the Competition Commission of India (CCI).
The U.S. tech giant submitted a commitment proposal on Wednesday, suggesting it would allow all real-money games self-declared as legal and skill-based under Indian law to be listed on the Play Store. Developers would need to provide third-party verification from recognized industry bodies confirming their app is a “game of skill,” not gambling.
The move comes in response to a complaint from Indian gaming platform WinZO, which challenged Google’s earlier pilot program that only permitted daily fantasy sports and rummy apps. The CCI launched a formal investigation in November 2024, citing potential discriminatory practices.
Key Policy Changes Proposed:
- Expanded Distribution: All real-money games that meet Indian legal definitions and provide proper certification may be allowed.
- Updated Ad Policies: Google also plans to permit advertising for skill-based games, pending third-party validation.
- Implementation Timeline: Play Store changes would take effect within 120 days of CCI approval; advertising policies would be updated within 150 days.
Recognized verification bodies may include the All India Gaming Federation, E-Gaming Federation, or the Federation of Indian Fantasy Sports.
Google has also promised to revise its Developer Program Policies and finalize a revenue-sharing model for these apps, though details of that model have not been disclosed.
“We’re pleased the CCI is market testing our proposed framework for real-money games in India,” a Google spokesperson said, adding that the company is committed to supporting Indian developers and maintaining user safety.
Market Context
Real-money games represent a major portion of India’s gaming sector, contributing nearly ₹274.38 billion ($3 billion) in revenue in 2024 — about 86% of the industry’s total. A recent report suggests this share could decline to 80% by 2029, as the overall market grows and non-monetized games gain popularity.
The proposal, if accepted, could benefit Google financially by allowing more monetizable apps and ads on its platforms. It may also help developers currently forced to distribute their apps outside the Play Store.
Despite the proposal, the CCI’s antitrust probe remains active. The regulator is still assessing whether Google misused its dominant position. The company is also facing additional antitrust appeals, with a Supreme Court hearing expected next month.
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