Denmark is set to introduce a groundbreaking law to stop the misuse of AI-generated deepfakes by giving people copyright rights over their own body, face, and voice.
The Danish government announced it will change copyright laws to protect people from realistic digital copies of their appearance and voice. This new law, believed to be the first of its kind in Europe, has wide support among politicians.
Jakob Engel-Schmidt, Denmark’s culture minister, said the law will clearly state that everyone has the right to their own image and voice. He warned that current laws do not fully protect people from being misused by digital copies.
The law will allow people to demand the removal of deepfake content shared online without their permission. It will also protect artists from unauthorized digital copies of their performances.
The government said parodies and satire will still be allowed. If online platforms fail to comply, they could face heavy fines and action by the European Commission.
Engel-Schmidt hopes other European countries will follow Denmark’s lead. He plans to use Denmark’s upcoming EU presidency to promote this law across Europe.
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