Soccer star Cristiano Ronaldo has invested $7.5 million into Herbalife.
The move gives Ronaldo a 10% stake in HBL Pro2col Software LLC, a health tech platform owned by the nutrition company. The software collects users’ health data and creates personalized wellness plans.
Herbalife announced the investment during its fourth-quarter earnings call. The stock jumped more than 15% when markets opened Thursday.
Ronaldo has worked with Herbalife as a paid partner since 2013. This is his first publicly known investment in the company. He called it a “natural evolution” of their partnership.
The company reported a 6.3% rise in fourth-quarter sales and a 1% increase in full-year 2025 revenue. Ronaldo’s backing is seen as a big boost for Herbalife, which has struggled with stock performance over the past five years.
At 41, Ronaldo is preparing for the 2026 World Cup with Portugal. Off the field, his ventures include hotels, fitness centers, watches, and his YouTube channel with 77 million subscribers.
Herbalife has featured Ronaldo in ads and products for years, including the CR7-branded sports drink. This investment strengthens the link between Ronaldo’s personal brand and the company.
Experts say Ronaldo’s massive social media reach—over a billion followers across platforms—makes him a powerful asset for Herbalife’s growth.
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