Puerto Rican superstar Bad Bunny has made Super Bowl history after his Apple Music Super Bowl LX Halftime Show pulled in 4.157 billion global views in just 24 hours.
The announcement came from Roc Nation, which produced the show alongside Apple Music and the National Football League. The number includes U.S. and international TV broadcasts, YouTube streams, and social media views. Around 55% of the views came from outside the United States.
Bad Bunny performed during Super Bowl LX on February 8, 2026, at Levi’s Stadium. The Seattle Seahawks defeated the New England Patriots in the game, but many fans say the halftime show stole the spotlight.
The performance mixed reggaeton and Latin trap with bold visuals and cultural moments. It celebrated Puerto Rican heritage and Latino identity. Critics praised the staging and the strong message behind the set.
In the United States, the halftime show averaged 128.2 million viewers across NBC, Peacock, and Telemundo. That makes it the fourth-most-watched halftime show in U.S. history. It sits behind Kendrick Lamar (133.5 million in 2025), Michael Jackson (133.4 million in 1993), and Usher (129.3 million in 2024).
Telemundo also broke its own record, pulling in 4.8 million viewers. It became the network’s most-watched American football broadcast ever.
Roc Nation said the show also generated more than 2 billion social impressions and 209 million video views online. Posts about Bad Bunny increased by 409% compared to last year’s halftime show.
The full performance is still available on YouTube and Apple Music. The numbers continue to rise, proving that Bad Bunny is now one of the biggest global stars on the planet.
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