Apple is gearing up for a big week.
CEO Tim Cook has confirmed that new Apple products will be announced starting Monday morning. In a short teaser, he promised “a big week ahead,” hinting at multiple reveals.
The video shows hands shaping an incomplete Apple logo into place. The silver color scheme suggests new aluminum devices could be on the way. Apple will also host media in New York, London, and Shanghai on Wednesday, March 4, though there is no traditional keynote planned.
Reports suggest this will be a multi-day launch cycle filled with press releases and hands-on previews rather than one big event.
So what is coming?
Apple is expected to unveil the iPhone 17e, continuing its push for an annual update to its lower-cost iPhone line. Updated iPads are also likely, including a new base model iPad and a refreshed iPad Air, possibly powered by the M4 chip.
On the Mac side, rumors point to a more affordable MacBook using an A-series chip for the first time. Updated MacBook Air and MacBook Pro models could also appear, alongside new desktop displays later this year.
Apple has not confirmed specific products yet. But with Tim Cook teasing the week himself, it is clear that something big is about to drop.
All eyes are now on Monday morning.
