Apple is preparing to launch several new products in the first half of 2026, including a more affordable iPhone 17e, updated iPads, new MacBook Pros, and other devices, according to sources familiar with the matter. The moves are part of Apple’s efforts to revive revenue growth after experiencing uneven demand in recent years.
The iPhone 17e is expected to arrive in March or April 2026 as the successor to the $599 iPhone 16e. It will feature Apple’s new A19 chip, offering improved performance at a lower price point.
Alongside the new iPhone, Apple is planning to refresh its entry-level iPad and iPad Air models. The base iPad will be upgraded from the A16 chip to a newer processor, while the iPad Air will jump from the M3 chip to the more powerful M4.
In the Mac lineup, Apple is developing a new external monitor — its first since the Studio Display launched in 2022. Meanwhile, the MacBook Pro models that were initially planned for 2025 are now likely to debut in early 2026.
These will be powered by the upcoming M5 chip and will mark the final version of the current MacBook Pro design before Apple shifts to OLED screens and updated casings. Updated MacBook Airs are also expected in the same period.
Apple is also working on a new smart home hub. The product, which had been delayed due to issues with a redesigned Siri, could launch by mid-2026.
These upcoming launches follow Apple’s fall 2025 product wave, which includes a thinner iPhone 17, redesigned iPhone Pro models, new Apple Watches, faster Vision Pro headset, and upgraded iPad Pros.
Apple hopes the expanded lineup will help offset slower sales following the pandemic, particularly in the iPad segment, which has seen fewer updates in recent years. The company did not comment on the reported plans.
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