Crypto.com co-founder and CEO Kris Marszalek has entered the artificial intelligence space after purchasing the AI.com domain for a reported $70 million. The deal is being described as the largest domain name purchase ever disclosed.
Marszalek has launched a new company under the AI.com brand, focused on building personal AI agents. According to the company, users will be able to create private AI agents that can perform tasks such as sending messages, building projects, trading stocks, and updating online profiles.
The company says each AI agent will run in a secure environment with encrypted data protected by user-specific keys. Marszalek said the goal is to move beyond basic chatbots and toward AI systems that can complete real-world tasks on behalf of users.
AI.com’s website currently shows a countdown timer ahead of its official launch, which is expected to follow a Super Bowl commercial. Marszalek will serve as CEO of both Crypto.com and AI.com.
The Financial Times reported that the domain was sold for $70 million, based on information from the deal’s broker. In early 2025, the domain was listed for sale with a reported asking price of $100 million.
Marszalek founded Crypto.com in 2016, when the company was originally called Monaco. The firm later acquired the Crypto.com domain, which was reportedly valued between $5 million and $10 million at the time. Crypto.com has since grown into one of the world’s largest cryptocurrency exchanges, with more than 150 million users.
Marszalek said he believes AI.com can follow a similar growth path. He added that owning two major internet domains tied to key technology sectors is both rare and valuable, and that AI.com will help build trust and brand recognition.
Crypto.com is known for large marketing moves, including its $700 million deal to rename the former Staples Center in Los Angeles. With AI.com, Marszalek appears to be making another high-profile bet—this time on artificial intelligence.
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