Bad Bunny delivered a high-energy and carefully balanced halftime show during Super Bowl LX on Sunday, mixing entertainment with subtle political themes. The performance took place at Levi’s Stadium as the Seattle Seahawks defeated the New England Patriots 29–13.
The Puerto Rican superstar focused on unity and cultural pride, avoiding direct confrontation while still making clear statements. At the end of the show, Bad Bunny held up a football reading “Together, We Are America,” before spiking it on stage.
Dressed in white, Bad Bunny leaned into Puerto Rican sounds and imagery, performing Spanish-language hits surrounded by visuals of village life, including domino games, sugar cane fields and dancers. Songs like Titi Me Preguntó and Yo Perreo Sola highlighted celebration and empowerment.
Several high-profile guest appearances added to the spectacle. Karol G, Cardi B, Young Miko, Ricky Martin and Lady Gaga joined the show, along with appearances from actors Pedro Pascal and Jessica Alba.
One moment drew particular attention when Bad Bunny handed a Grammy trophy to a young child, widely seen as a reference to a recent U.S. immigration case involving a detained child. The gesture was brief but symbolic.
The final performance featured a parade of flags from across the Americas, including the United States, Canada, Mexico and several Latin American nations. A large stadium sign read, “The only thing more powerful than hate is love.”
The choice of Bad Bunny as halftime headliner had drawn criticism from conservative voices ahead of the game. Some objected to a Spanish-language performer, and former President Donald Trump criticized the show both before and after it aired.
At the same time, Turning Point USA aired an alternative halftime show online featuring Kid Rock and country artists. Despite the controversy, Bad Bunny’s performance was widely seen as a success for blending pop spectacle with a message of inclusion.
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