A recent moment from Coldplay’s Boston concert has gone viral online, leading to playful parodies from some of K-pop’s biggest stars, including BTS’ Jin and BLACKPINK’s Lisa and Rosé.
The original incident took place during Coldplay’s show when a kiss-cam captured a man and woman sharing an intimate hug. Both individuals, later identified as high-level executives at a company called Astronomer, appeared startled when they saw themselves on the big screen and quickly moved out of the frame.
The situation quickly escalated after online users discovered that the man was a married CEO. The moment sparked widespread backlash and soon became an internet meme, with social media users sharing parodies and jokes about the scene.
K-Pop Stars Join the Trend
At his RUN SEOKJIN EP Tour in Los Angeles, BTS’ Jin referenced the viral moment during an on-stage game with fans. When given the word “Coldplay” to act out, Jin humorously mimicked the infamous hug, causing the audience to erupt in laughter.
Similarly, BLACKPINK’s Lisa and Rosé appeared to play along with the trend during their DEADLINE World Tour stop in Chicago. While performing “Don’t Know What To Do,” Lisa hugged Rosé from behind in a way that fans thought resembled the viral Coldplay moment. However, some fans believe it could have simply been part of their usual stage interactions.
Despite the mixed interpretations, both moments have added to the global spread of the meme, showing how quickly pop culture references can travel across different entertainment industries.