Seiko Unveils New Watch Collection Tailored for DJs, Vampires, Santa Claus, and More

Seiko has unveiled the second edition of its Incredibly Specialized Watch Exhibition at their Harajuku location, showcasing six extraordinary watches designed for unique users—from DJs to vampires and even Santa Claus.

A Watch for Every Unique Need

The watches in the exhibit cater to specific lifestyles and preferences, each showcasing Seiko’s innovation:

Club DJ’s Watch: A striking design that uses the infinity mirror technique, creating the illusion of an endless space. Under blacklight, the watch transforms dynamically, with a dial that combines Lumibrite and fluorescent paint. Ideal for night owls in the club scene, it tracks time from 6 p.m. to 5 a.m.

Ninja Stealth Watch: Designed for discretion, this watch features a sliding cover and tactile hands and hour markers, allowing users to check the time in complete darkness. The deer leather strap is inspired by Japanese archery gloves.

Vampire-Exclusive Watch: A nocturnal timepiece that displays only night hours, with a rotating bezel featuring colored stones. The design is meant to represent the time passed since the last blood-sucking, making it a perfect fit for vampires.

Egg-Boiling Watch: A playful yet eco-conscious design aimed at boiled egg lovers. Made from a unique plastic material with 10% eggshell, it helps users achieve the perfect soft or hard-boiled eggs, featuring a gradient dial and an eco-friendly strap.

Santa Claus’ Watch: A specialized watch to assist Santa Claus in his worldwide gift delivery, featuring a star-shaped GMT hand to keep track of time across time zones. The curved design symbolizes Santa’s gentle presence.

Watch for Girls in Love: A cute design aimed at young girls in love, featuring a flower fortune-telling function, where the hand rotates to reveal “LOVE me” or “LOVE me NOT.” The pink leather strap adds a touch of whimsy and joy.

A Bold Display of Innovation

The watches in this exhibition highlight Seiko’s commitment to pushing the boundaries of traditional watchmaking, with each timepiece reflecting the creativity and vision of their designers. The exhibition is free and open until February 16, allowing visitors to explore these one-of-a-kind designs.

For more details, visit the official exhibition website.