In a bold move to capture the attention of TikTok users in the US, X (formerly Twitter) has introduced a vertical video feed within its app.
This new feature comes with its own dedicated tab and is currently available exclusively in the United States, following a brief period when TikTok was unavailable in the region.
Although TikTok has resumed operations in the US, X’s decision to roll out this vertical video feed signals its intent to capture some of TikTok’s audience, especially if the platform faces any regulatory challenges in the near future.
With the possibility of a future ban or forced sale of TikTok still looming, X seems to be positioning itself as a potential alternative for users seeking a similar video-sharing experience.
The introduction of this feature further cements the growing dominance of vertical video on social media platforms. Despite the uncertainty surrounding TikTok’s future in the US, X‘s move highlights the increasing trend of short-form, portrait-oriented video content across social networks.
Whether or not X‘s new vertical video feed will successfully attract TikTok users remains to be seen. However, the timing of this launch, combined with the ongoing regulatory issues surrounding TikTok, suggests that X is ready to seize any opportunity to grow its user base.
For now, it’s clear that vertical video is here to stay, and X is making its play in the competitive social media landscape.
Takeaway: X‘s new vertical video feed in the US is a strategic move aimed at attracting TikTok users, especially with ongoing uncertainty about TikTok’s future in the country. This move underscores the dominance of vertical video in social media trends.
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