Soundcloud, the popular music streaming platform, has recently changed its iconic orange logo to blue. This sudden change has sparked a lot of discussion online, as the orange logo has been a key part of the Soundcloud brand since it launched in 2007.
The reason behind this change is that Soundcloud is partnering with singer Billie Eilish to promote her new album called “Hit Me Hard And Soft.” Eilish has had a close relationship with Soundcloud since 2015, when she first shared her hit song “Ocean Eyes” on the platform.
Soundcloud’s CEO, Eliah Seton, explained that this partnership is a special moment for the platform, as they celebrate Eilish and recognize her dedicated fans who have been with her since the beginning. He also mentioned that this partnership allows artists to connect with their fans in a unique way through music.
As part of the promotion, Soundcloud is giving all users, even those without a premium subscription, access to Eilish’s new 10-track album. The album was released on May 17, 2024, and is available on all major streaming platforms.
While it’s not common for music platforms to partner with artists in this way, it’s not the first time it has happened. In 2014, the band U2 worked with Apple to automatically add their album “Songs of Innocence” to all iTunes users’ libraries, which caused a lot of backlash. Although Soundcloud’s approach is less intrusive, it has still generated a lot of buzz in the music community.
▶ Billie Eilish – HIT ME HARD AND SOFT Song Lyrics & Meanings
Overall, Soundcloud’s blue logo and partnership with Billie Eilish are a celebration of their long-standing relationship and a testament to the power of music to bring people together.
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