President Donald Trump has suddenly embraced “affordability” as a central message of his administration, after previously calling concerns about high prices a “Democrat hoax.” The shift comes as economic worries remain high among voters.
Over the past week, Trump has repeatedly promoted affordability on social media and in public remarks. In a Truth Social post, he praised falling gas prices and highlighted what he called progress on “AFFORDABILITY.”
Trump has also called for a one-year cap on credit card interest rates at 10%. He did not explain how this plan would be enforced, but said it would help families struggling with high debt.
On housing, Trump claimed his policies have helped lower mortgage rates. He has urged the Federal Reserve to cut interest rates to reduce monthly payments for homebuyers.
Last week, Trump promised to ban large institutional investors from buying single-family homes. He said the move would help regular Americans compete in the housing market.
The administration is also expected to allow penalty-free 401(k) withdrawals for first-time home down payments, according to reports.
Despite the new focus, Trump’s approval on the economy remains weak. Polls show many Americans believe the economy is getting worse, even as Trump now acknowledges that prices are still too high. The shift comes as Republicans prepare for the 2026 midterm elections, where affordability is expected to be a key issue for voters.
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