Travis Scott has been named Chief Visionary at Oakley, marking a major partnership between the famous eyewear brand and the global music and fashion icon.
In this new role, Travis will help lead creative direction at Oakley, working on new designs and pushing the brand into new cultural spaces. He said the goal is to “push culture and rework ideas to see how far they can go.”
“Oakley’s design game is next level, and I had to be part of that,” Travis said. “We’re building something that blends legacy with the future. This is just the beginning.”
The partnership is expected to create fresh designs combining streetwear, music culture, and high-performance eyewear, exciting fans of both Oakley and Travis Scott worldwide.
This move shows Oakley’s commitment to staying innovative and relevant by working with one of the world’s most influential cultural figures. Fans can expect new projects and product releases soon.
