Actress Sydney Sweeney could face criminal charges after allegedly climbing the Hollywood sign to promote her new lingerie brand. The stunt, captured on video and shared by TMZ, has been described as a marketing move gone wrong.
Sweeney, who appeared in Sony’s Madame Web, was reportedly filmed climbing the letter “H” on the iconic sign. The footage appears to show bras strung across the landmark as part of the promotion for her brand, which is backed by Amazon founder Jeff Bezos.
According to TMZ, Sweeney’s team had a permit to film near the Hollywood sign but did not have permission to touch or climb it. The Hollywood sign is protected, and any physical contact requires special approval.
The Hollywood Chamber of Commerce confirmed that no permission was granted for the stunt. It said filming or using images of the sign without approval is not allowed under its rules.
TMZ reported that the incident could put Sweeney at risk of criminal trespass or vandalism charges. The Chamber of Commerce did not say whether it plans to file a police report.
Sweeney has not publicly commented on the situation. Her representatives also did not respond to questions about the incident.
Others have faced legal trouble for similar stunts in the past. Several people have been arrested over the years for climbing or altering the Hollywood sign, including incidents involving messages like “Hollyweed” and “Hollyboob.”
The situation adds to recent attention around Sweeney, who remains one of Hollywood’s biggest stars and is set to return in Euphoria season three.
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