Survey: Almost 70% of U.S. iPhone Users Plan to Upgrade to iPhone 17

Apple iPhone 17 Pro Max Render
Apple iPhone 17 Pro Max Render

A recent survey shows strong interest among U.S. iPhone owners in upgrading to Apple’s new iPhone 17 series.

SellCell surveyed over 2,000 iPhone users in August 2025 and found that 68.3% plan to buy an iPhone 17 model, up from 61.9% ahead of the iPhone 16 launch in 2024.

The survey revealed that the iPhone 17 Pro and Pro Max are expected to be the most popular, chosen by 38.1% of respondents. The standard iPhone 17 accounted for 16.7%, while 13.5% plan to buy the iPhone 17 Air. Only 3.3% said they are waiting for a foldable iPhone.

Battery life is the top reason for upgrading, cited by 53% of respondents. Other factors include new designs and features (36.2%), display improvements (34.3%), camera upgrades (28.1%), and AI or software enhancements (7.1%).

Price remains the main reason for not upgrading, with 68.9% saying cost is a barrier. Satisfaction with current devices also plays a role, with 71.7% reporting they are happy with their iPhone.

Foldable phones from Samsung and Google pose a potential threat. About 20.1% said they would consider switching to Samsung and 10.2% to Google if Apple does not release a foldable iPhone by 2026. Despite this, brand loyalty remains high, with nearly 70% planning to stay with Apple.

The iPhone 17 series is expected to be officially announced on September 9, 2025.

Sazid Kabir

I've loved music and writing all my life. That's why I started this blog. In my spare time, I make music and run this blog for fellow music fans.