Hailee Steinfeld is teaming up with pharmaceutical company Novartis to raise awareness about breast cancer in a new Super Bowl ad.
The ad, which will air during the February 9th game, aims to encourage women to prioritize their breast health and understand their risk of developing breast cancer.
Steinfeld, alongside comedian and breast cancer survivor Wanda Sykes, will urge viewers to visit YourAttentionPlease.com, a website that provides information about breast health and risk factors. The website also offers a quiz to help women assess their personal risk and encourages scheduling regular screenings.
“I, like so many people, know somebody that has been affected by breast cancer,” Steinfeld said. “This campaign is an opportunity to help bring awareness and encourage women to prioritize their breast health.”
The ad campaign uses a unique approach, initially focusing on the appearance of breasts before shifting the focus to the importance of breast health and early detection.
“It was so empowering to take society’s fixation on breasts and use it to change the narrative,” Steinfeld explains. “We want to turn that attention towards women’s health and encourage them to visit YourAttentionPlease.com to understand their bodies and risk factors.”
This Super Bowl ad marks Steinfeld’s first appearance in the highly-anticipated game. She highlights the dual purpose of the campaign: raising awareness for a critical health issue and participating in a major cultural event.
“I’m so honored and proud to be a part of this,” Steinfeld says. “It’s a massive event, and being in a Super Bowl commercial is a bucket list experience for me.”
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