The suit worn by Steve Jobs during the legendary 1984 Macintosh launch is now available for auction, with an estimated price tag of $20,000 to $30,000. This piece of tech history is currently listed on Julien’s Auctions, attracting attention from Apple enthusiasts and collectors alike.
The navy blue pin-striped Brioni suit, custom-made by Wilkes Bashford, was captured in a marketing photograph by Bernard Gotfryd in January 1984. It symbolizes a pivotal moment in computing history, coinciding with Apple’s groundbreaking “1984” Super Bowl commercial directed by Ridley Scott.
Details of the suit include:
- 100% cupro material with thin vertical stripes
- Two front pockets, one breast pocket, three interior pockets
- Grey buttons and a cream silk-blend lining
- Size tag reads “39/49”
- Matching dress pants included (size 39L)
Currently, the bidding stands at $10,000, with the auction house expecting the final price to potentially reach $30,000. This rare item offers Apple fans and tech history buffs a chance to own a tangible piece of the Macintosh launch – a event that changed the course of personal computing.
For those interested in this unique slice of tech history, the auction presents an opportunity to acquire a suit that represents not just fashion, but a landmark moment in Apple’s journey to becoming a tech giant.
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