Spotify is rolling out a new feature that allows listeners to leave comments on podcast episodes.
This marks a significant shift in the traditionally one-sided podcast format, enabling two-way conversations between creators and their audiences.
Key details:
- Podcast comments on Spotify are private by default, meaning creators must approve each comment before it becomes visible to the public. This gives creators control over the conversation and helps moderate potential trolling or inappropriate content.
- Creators can also choose to turn off comments altogether on their episodes if they prefer. Additionally, they can block specific user accounts to maintain a positive discussion space.
- The new comments feature is integrated into the Spotify for Podcasters mobile app, allowing creators to easily manage listener feedback and respond directly to comments.
- Spotify states that the goal of the comments feature is to foster deeper connections between podcasters and their audiences, noting that over 9 million unique Spotify listeners have already engaged with the platform’s existing Q&A and polling tools this year.
- The launch of podcast comments comes as Spotify continues to invest heavily in the audio space, seeking to position itself as a go-to destination for both podcast creators and listeners. This move aligns with the company’s efforts to drive interactivity and community-building around audio content.
In summary, Spotify’s new podcast comments functionality aims to transform the traditional one-way podcast format into a more interactive and engaging experience for both creators and their audiences.
By giving podcasters more control and tools to manage listener feedback, Spotify hopes to facilitate stronger connections within the podcasting ecosystem.
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