A new fetish trend called sitophilia, or food play, is on the rise. It involves incorporating food into sexual activity to increase pleasure and intimacy.
According to a survey by online supermarket Ocado, over a third of sexually active Brits—34 percent—have tried sitophilia with a partner. Almost half of respondents believe food can be just as sensual as sex toys.
Popular items include cucumbers, bananas, and courgettes. Ridge cucumbers alone saw a 178 percent spike in sales recently, while honey and coconut oil jumped 509 percent and 599 percent, respectively. Whipped cream also saw a 24 percent surge.
Sex and relationship therapist Courtney Boyer says sitophilia is a “low-barrier, playful” way to spice up intimacy. “You don’t need special equipment, and it can feel less intimidating than impact play or restraint,” she explains.
Sitophilia has historical roots. Ancient Greeks and Romans linked feasting and eroticism, using food in rituals and artwork to celebrate pleasure. The combination of taste, touch, and anticipation can create a heightened sense of intimacy today.
Commonly referred to as “sploshing” in some circles, food play usually involves using edible products externally. Sauces, oils, and creams are lathered on the body, then enjoyed by a partner. Safety is important, so therapists advise avoiding foods that could be harmful if inserted or ingested improperly.
Sitophilia has also appeared in pop culture. For example, the 50 Shades of Grey films show ice cream used in intimate scenes, and Ali Larter famously wore a whipped cream bikini in Varsity Blues.
Experts say food play is growing because it appeals to the senses—taste, smell, texture—and allows partners to feel playful, intimate, and adventurous together.
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