Samsung has announced pre-order offers and trade-in deals for its new flagship phone, the Samsung Galaxy S26 Ultra, ahead of its official launch. The company’s reservation page now shows bonus savings and credits for buyers who register early.
People who reserve and pre-order the Galaxy S26 Ultra can receive a $30 credit that can be used toward accessories, such as Samsung cases or other products. Those who trade in an old phone may get up to $900 in additional savings when buying the new device. Reservations also enter buyers into a chance to win a $5,000 gift card from Samsung’s online store.
These offers are part of Samsung’s strategy to boost interest before the phone’s official reveal at the Galaxy Unpacked event on February 25, 2026. After announcements at that event, full pre-order deals are expected to go live.
Industry reports suggest that the Galaxy S26 Ultra will go on sale in early March, shortly after pre-orders begin. Retail availability may start around March 11, depending on region.
The pre-order deals come as Samsung adjusts its promotional incentives. The early credit and trade-in savings help make the new phone more attractive, especially as high memory and component costs affect overall pricing.
Samsung typically offers significant trade-in values when launching new flagship phones, and the 2026 deals appear to continue that trend. Customers who upgrade from recent Galaxy models or other devices can use trade-ins to reduce the cost of the S26 Ultra.
Overall, Samsung’s early pre-order perks aim to reward committed buyers and encourage upgrades before or soon after launch. More detailed pricing and full specifications will likely be confirmed at Galaxy Unpacked on February 25.
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