Dutch speed skater Jutta Leerdam could be heading for a $1 million payday after winning gold at the Winter Olympics – and it is not just because of her performance on the ice.
The 27-year-old stormed to victory in the women’s 1,000-metre speed skating final on 9 February. Jutta Leerdam crossed the line in a stunning 1:12.31, setting an Olympic record and claiming her first gold medal.
But it was her celebration that grabbed almost as much attention as the race itself. Overcome with emotion, Leerdam unzipped her orange and blue racing suit to reveal a white Nike sports bra as she skated around the rink to huge cheers.
The moment quickly went viral. Soon after, Nike shared a photo of the new Olympic champion on Instagram with the caption: “When you’re this fast, you don’t ask for permission.”
The post raised eyebrows because the Netherlands’ official Winter Olympics merchandise sponsor is FILA. Marketing experts believe Leerdam’s bold move could now lead to a massive new deal. Frederique de Laat, founder of sports marketing agency Branthlete, told Dutch outlet AD that a partnership with Nike could be worth more than $1 million.
Although Olympians are not paid to compete, the Netherlands reportedly awards around $35,000 to gold medallists. Any major sponsorship deal would far exceed that prize money.
Watching from the stands was her fiancé, Jake Paul, who broke down in tears as she won. He later posted emotional messages online, saying he was “so proud” and calling it one of the most important sporting moments ever.
Leerdam is already one of the biggest names in speed skating. Reports estimate her net worth at around $5 million, thanks to previous partnerships with Nike, Odido and Omega. With millions of followers across Instagram and TikTok, her latest viral moment could now take her earnings to the next level.
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