The Netflix animated series KPop Demon Hunters is inspiring a wave of food collaborations as retailers aim to attract fans of the show. The series, which follows a fictional K-pop girl group that fights demons by night, has become a marketing opportunity for food companies in South Korea and internationally.
Nongshim, the instant noodle and snack maker, will launch a limited Shin Ramyun noodle bundle featuring characters from the show on September 29.
Only 1,000 sets will be available. The company is also selling themed Shrimp Crackers and an all-purpose noodle sauce in select countries, including North America, Europe, Oceania, and Southeast Asia.
Global bakery brand Paris Baguette has introduced pastries inspired by the series. These include the Soda Pop Cake featuring Saja Boys and the Golden Butter Bun featuring Huntrix. The brand is also using KPop Demon Hunters images on store exteriors in Seoul, Pangyo, Incheon International Airport, and Jeju Island.
Convenience store chain GS25 is featuring movie-themed packaging for products such as triangle gimbap, rice balls, and Ice Brulee desserts. The chain’s marketing chief said the collaboration brings elements of the show to life and helps connect with global fans.
Experts say these collaborations highlight the growing influence of K-pop culture on retail marketing and help promote Korean food products internationally.
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