Netflix’s KPop Demon Hunters is expanding beyond the screen with a major toy launch in 2026. Mattel and Hasbro have announced new products inspired by the hit animated film.
The film remains a global success after recent wins at the Critics’ Choice Awards and Golden Globes. It is also a contender at the Grammys and Oscars, boosting interest in merchandise tied to the franchise.
Mattel revealed its lineup at the Nuremberg Toy Fair. The collection includes fashion dolls, American Girl dolls, action figures, Polly Pocket sets, UNO cards, Little People Collector sets, and character keychains.
The American Girl collection features 18-inch dolls of Rumi, Mira, and Zoey. These dolls wear outfits inspired by the film’s opening scene and include their magical weapons. Shipping is expected to begin in November.
Mattel’s fashion dolls include multiple versions of the main characters, along with themed outfits. The figures are poseable and designed for both play and display.
Hasbro is focusing on role-play and interactive items. The lineup includes foam versions of the characters’ weapons, working K-pop lightsticks, themed Furby Furblets, and a Monopoly: K-Pop Demon Hunters Edition board game.
The Furby Furblets feature interactive sounds and character designs from the film. Hasbro has also created lightsticks for both HUNTR/X and The Saja Boys, aimed at fans of the series’ fictional K-pop groups.
An official release date for the full toy collection has not yet been announced. However, Mattel and Hasbro confirmed that products will roll out throughout 2026.
