Kim Kardashian has officially confirmed that Skims Beauty is in development, marking the next chapter in her growing lifestyle and fashion empire.
Speaking on the Call Her Daddy podcast on October 15, Kardashian revealed that the upcoming line will feature a full range of beauty products, including make-up and fragrances. “The one thing I am super excited about is Skims Beauty,” she said. “That is coming next. And that is going to be so major.”
The entrepreneur hinted that the collection will revive fan favourites from her earlier beauty ventures, such as KKW Beauty, which closed in 2021. “The lip liners are coming,” she confirmed, suggesting a return to her best-selling products.
The new brand follows a major business move earlier this year, when Skims acquired Kardashian’s former skin care and make-up line, SKKN by Kim, from Coty. The acquisition brought all of Kardashian’s ventures—including clothing, cosmetics, skin care, and fragrance—under the Skims umbrella.
In June, SKKN by Kim was officially shut down as part of this consolidation, paving the way for Skims Beauty. The shapewear company had already dipped into beauty tools in July with the Seamless Sculpt Face Wrap, designed to enhance facial contouring.
With Kardashian promising to “bring back what works,” the launch of Skims Beauty is expected to blend nostalgia from her early beauty days with the sleek, minimalist branding that has defined Skims’ success.
