Twitch star Kai Cenat has been quiet since his record-breaking Mafiathon 3 stream, but he has been busy behind the scenes. Cenat revealed he has been uploading content to a secret YouTube channel and creating his own fashion brand, Vivet.
The secret channel, called “Kai’s Mind,” was first active on December 25, 2025. It hosts videos about Cenat’s personal growth, including workouts, reading exercises, and his first experiences learning to sew. The videos have only a few hundred views, showing that the channel was truly hidden from the public eye.
Fans had speculated that Cenat might retire from streaming after his Twitch marathon ended. However, he clarified that he remains a content creator, just exploring new avenues outside of Twitch.
Cenat’s fashion brand, Vivet, has been months in the making. The name means “will live” in Latin, reflecting Cenat’s goal to explore interests beyond content creation. While in Italy, he documented the design process for Vivet, working on products like shirts, boots, bags, and jeans.
“This is not me sticking my name on a brand and money-grabbing,” Cenat said. “I want to show fans the workflow from start to finish while pursuing something I love.”
The first Vivet product will be a journal featuring sketches, ideas, and Cenat’s creative journey. A website is already live, allowing fans to join a waitlist for the journal.
Cenat also revealed a secondary brand logo, ET3, which serves as Vivet’s symbol. The logo incorporates a compass, infinity symbol, and cross, representing his vision for the brand.
While no other product launch dates have been announced, Cenat’s move shows he is branching into fashion while keeping his fans engaged through new content on his secret channel.
