Luxury brand Chanel announced that BTS member Jeon Jungkook is its new global ambassador for Fragrances and Beauty. The partnership was officially revealed with striking images that showcase the 27-year-old artist’s sophisticated style.
Jungkook spoke highly of the new role, calling the collaboration “meaningful.” He stated that Chanel’s balance of “timeless heritage and modern reinvention” matches his own artistic philosophy. He explained that he focuses on staying true to his personal style while always accepting new challenges.
Thomas du Pré de Saint Maur, Chanel’s Creative Director, praised the K-pop star. He highlighted Jungkook’s “talent, commitment, and bold expression” as a major inspiration for younger generations.
This new ambassadorship follows Jungkook’s successful work with Calvin Klein. It also comes after the massive success of his solo career, which includes the chart-topping album GOLDEN.
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