Nike has officially unveiled the Hyein Seo x Nike Ava Rover, marking the South Korean designer’s debut collaboration with the brand.
Set to release in June 2025, the sneaker introduces a fresh take on Nike’s new Ava Rover lifestyle silhouette, blending futuristic design elements with Seo’s signature subversive aesthetic.
The featured colorway, “Sequoia/Black/Cargo Khaki,” was originally described as a light purple but appears much closer to dark gray in official images. A textured mudguard, chunky black sole, and minimal forefoot Swoosh give the model a sleek and rugged look.
Hyein Seo’s wordmark is subtly placed on both the sockliner and heel tab, adding a co-branded touch without overpowering the clean design.
The sneaker will retail for $140 USD and will be available via Nike SNKRS and select retailers. This drop continues Nike’s strong run of collaborations with South Korean talent, following recent team-ups on the Air Jordan 3 “Seoul 2.0” and Air Max 95 with WORKSOUT.
With its bold design and high-profile debut, the Hyein Seo x Nike Ava Rover is poised to become a standout release this summer. Stay tuned for more updates as the release date nears.
