Streaming platforms are rushing to sign YouTube stars after the massive success of MrBeast’s Beast Games on Amazon Prime Video.
With 50 million viewers in 25 days, the show proved that influencer-led content can drive major engagement.
The Rise of Creator-Led Shows
Netflix, Amazon, and Warner Bros. Discovery are actively seeking influencer-driven projects.
Jake and Logan Paul will star in a new Max reality series, Paul American, launching in March.
Netflix is expanding its creator roster, greenlighting The Sidemen’s reality series and a Ms. Rachel educational show.
Live events are booming, with Netflix drawing 65 million viewers for Jake Paul’s fight with Mike Tyson.
What’s Next?
While Hollywood has struggled with creator-driven projects in the past, streamers are now prioritizing reality and game shows where influencers play themselves.
However, they remain selective, mostly targeting stars with 20M+ followers.
Smaller platforms like Tubi, Roku, and Pluto TV may take bigger risks, offering more freedom to mid-tier creators.
As streaming budgets tighten, low-cost, high-engagement influencer content could reshape entertainment.