Google has launched a limited-edition Pixel 10a in Japan, and it might be the most unique version of the phone yet. The new colour is called Isai Blue, and it’s only available in Japan.
The special edition was made in collaboration with Heralbony, a Japanese lifestyle brand that turns artwork by artists with disabilities into design products. The result is a deep blue finish on the back panel that looks unlike anything Google has released before.
The exclusivity doesn’t stop at the colour. The packaging is wrapped in Heralbony’s signature artwork, called Untitled — sometimes referred to as Cosmic — created by artist Midori Kudo.
Inside the box, buyers also get a unique frame case and a set of stickers, including an Android Gingerbread-style bot sticker made by artist Nazomi Fujita.
The phone is available for pre-order on Google Store Japan right now, with sales opening on May 20, 2026. Google has warned that stock is limited, so interested buyers may need to move fast.
It’s only available in 256GB and is priced at 94,900 Yen — roughly Rs 55,000. That’s the same price as the standard Pixel 10a in the same storage variant.
Nothing changes under the hood. It runs the same Tensor G4 chip, the same camera setup, and the same 5,100mAh battery as the regular Pixel 10a. The only difference is the look — and the story behind it.