While Formula 1 is known for its blistering speed, daring overtakes, and cutting-edge technology, there’s a parallel story unfolding off-track. The women behind the drivers—collectively known as F1 WAGs (Wives and Girlfriends)—are no longer content to remain in the shadows.
Today’s F1 WAGs are high-profile influencers, entrepreneurs, athletes, and fashion icons who transform race weekends into showcases of style and ambition. Their impact extends far beyond the paddock, shaping the sport’s culture, branding, and global reach.
The New Paddock Powerhouses: From “Plus-Ones” to Global Influencers
Historically, the role of a WAG was to provide quiet support. Modern F1 WAGs, however, have redefined the term. They are trendsetters and businesswomen with strong personal brands. Their presence at a Grand Prix can generate as much buzz as a pole position, and their fashion, social media, and professional achievements contribute to making F1 an aspirational lifestyle brand.
Who Are the F1 WAGs Redefining the Game?
Kelly Piquet (Partner of Max Verstappen)
A Brazilian model and PR executive, Kelly Piquet boasts over 2 million Instagram followers. Daughter of three-time F1 World Champion Nelson Piquet, she combines motorsport heritage with global style. Kelly has collaborated with luxury brands like Louis Vuitton and uses her platform to cultivate influence beyond her relationship with Verstappen.
Alexandra Saint Mleux (Partner of Charles Leclerc)
Alexandra Saint Mleux embodies understated elegance. A Parisian art history student and popular TikToker, Alexandra has gained attention for her refined fashion choices, subtly showcasing luxury and sophistication while maintaining a low-profile lifestyle alongside Ferrari driver Charles Leclerc.
Rebecca Donaldson (Partner of Carlos Sainz)
Scottish model and entrepreneur Rebecca Donaldson exemplifies the modern career-driven WAG. Founder of MUSE Activewear and a model for publications like Vogue Ukraine and Marie Claire México, Rebecca navigates the pressures of F1 with a polished, minimalist style and an unwavering focus on her business ventures.
Lily Muni He (Partner of Alex Albon)
Lily Muni He is a professional golfer on the LPGA Tour, perfectly balancing her competitive career with supporting Alex Albon. Her athletic achievements highlight a dynamic partnership built on mutual ambition and respect.
Other Influential Figures
- Francisca “Kika” Gomes (Partner of Pierre Gasly): Portuguese model and influencer with a racing background.
- Carmen Montero Mundt (Partner of George Russell): Finance professional and Investor Relations Associate.
- Lily Zneimer (Partner of Oscar Piastri): British student and engineering enthusiast, representing long-term private relationships in F1.
Setting Trends and Shaping the Brand
F1 WAGs do more than turn heads—they provide emotional support, boost the sport’s social media presence, and drive commercial partnerships. Their fashion choices often set global trends, while their combined influence helps expand Formula 1’s reach to younger and more diverse audiences. From runway-ready leather jackets to luxury accessories, the WAGs’ style transforms race weekends into an international showcase of glamour.
Frequently Asked Questions (FAQs)
1. What does “WAG” mean?
WAG stands for “Wives and Girlfriends” of sports stars. Originally associated with soccer, the term now commonly refers to partners of F1 drivers.
2. Do F1 WAGs have their own careers?
Yes. Many are professional models, entrepreneurs, students in demanding fields, or athletes. They successfully balance their careers with the high-travel demands of F1.
3. Why are F1 WAGs important to the sport?
They provide emotional support, serve as brand ambassadors, and expand the sport’s appeal through social media influence. Their visibility enhances F1’s lifestyle branding and attracts new fans.
4. How do WAGs influence fashion and culture in F1?
Their wardrobe choices—from understated luxury to high-fashion statements—often go viral, setting trends and shaping the sport’s visual identity.
5. Can WAGs inspire the next generation of fans?
Absolutely. Through social media, entrepreneurship, and public appearances, F1 WAGs encourage young fans, especially women, to pursue ambitions both on and off the track.
More Than Just a Passenger
The era of the passive “plus-one” in Formula 1 is over. Today’s F1 WAGs are influential, successful, and stylish women who shape the sport’s culture, drive trends, and build empires in their own right. Far from being sidelines spectators, they are active participants in the story of Formula 1, proving that glamour and influence go hand-in-hand with speed and precision.
