Walt Disney will launch a new streaming service called ESPN this fall. The service will cost $29.99 per month. It will give users access to many sports events, including professional and college football and basketball games. The goal is to attract sports fans who do not subscribe to traditional cable or live TV.
Subscribers can also choose a bundle that includes ESPN, Disney+, and Hulu for $35.99 per month. The bundle has a promotional price of $29.99 per month for the first year. This option is for people who want both sports and other entertainment shows.
Disney is launching ESPN as competition grows in sports streaming. Companies like Comcast and Paramount are investing more to keep viewers and reduce cancellations. In 2024, Disney and partners won an 11-year, $77 billion deal to show NBA games, showing how important live sports are to attract viewers and advertisers.
Experts say ESPN’s new service will not include all sports programming found in regular cable bundles. This may make some sports fans hesitate to switch from cable to the new streaming service.
This news follows Fox Corp’s announcement of its own sports streaming service, Fox One. Both Disney and Fox want to reach sports fans who are moving away from cable TV. Disney’s ESPN streaming service is part of its plan to grow in the changing world of TV and streaming.
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