Dakota Johnson has officially become the newest global ambassador for Calvin Klein. The actress stars in the brand’s Spring 2026 Essentials campaign, unveiled on March 9.
Shot by Gordon von Steiner, the campaign takes a stripped-back, intimate approach. Instead of dramatic runway scenes, it follows Johnson through quiet moments at home—reading on the sofa, lounging by the pool, or leaning over a billiards table.
Johnson said the campaign captures a liberating energy. “When a woman is alone at home… it can feel quite liberating and sensual. Channeling that with Calvin Klein felt both singular and classic,” she said.
The campaign showcases the brand’s latest underwear, denim, and outerwear. Key pieces include the Ultralight and Icon Cotton Modal bras, Archive High Rise Slim Jeans, and the Relaxed Trucker Jacket in vintage blue washes.
This marks a new chapter in Johnson’s style evolution, highlighting a raw, “unfiltered” persona. The visuals are part of a global rollout, with billboards and a short film emphasizing that “the sexiest thing a woman can be is just being.”
Johnson joins a prestigious lineup of Calvin Klein faces, including Jennie Kim, Kate Moss, and Kendall Jenner, cementing her place as a modern fashion icon.
Fans are already reacting positively online, praising the minimal and candid aesthetic that sets this campaign apart from traditional high-fashion ads.
The Spring 2026 campaign signals Calvin Klein’s continued focus on simplicity, comfort, and timeless style, with Johnson as its relatable, modern face.
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