K-pop star Lisa of BLACKPINK will release her first full-length album, “ALTER EGO,” on February 28, 2025.
The announcement came through her label Lloud, accompanied by a teaser video showcasing five distinct character personas.
The album follows Lisa’s successful solo releases, including hit singles “Rockstar,” “New Woman,” and “Moonlit Floor“.
Her previous singles have achieved significant international success, including topping Billboard charts and winning MTV Europe Music Awards.
The teaser video hints at a complex, multi-dimensional concept, with Lisa portraying five different characters that form a star shape. This approach continues her trend of innovative musical storytelling.
Since establishing her label Lloud, Lisa has demonstrated remarkable musical versatility. Her “Rockstar” music video broke YouTube records, and she has been recognized as Billboard’s first global cover star.