Apple has debuted a new logo for its streaming service, Apple TV. The updated logo will appear at the start of all shows and films. This follows the company’s decision in October to drop the “Plus” from Apple TV+.
The logo is paired with original music by Grammy-winner Finneas. He shared his excitement online, calling the project a “huge honour.”
The rebrand is part of Apple’s efforts to strengthen its streaming identity. Since launching in 2019, Apple TV has earned major awards, including an Academy Award for CODA.
Apple TV has also won multiple Emmys, notably for Ted Lasso. The rebrand aims to boost the service’s presence in the competitive streaming market.
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