Travis Scott has officially revealed his latest collaboration with Jordan Brand: the Air Jordan 1 Low OG “Velvet Brown”, a highly anticipated sneaker blending Velvet Brown and Dark Mocha tones.
The announcement was made through a whimsical commercial starring Scott and basketball legend Dennis Rodman.
A Willy Wonka-Inspired Sneaker Drop
The commercial takes viewers on a rollercoaster ride through “The Factory,” a Charlie and the Chocolate Factory-inspired headquarters.
Rodman narrates the journey, explaining how Travis Scott’s unique sneaker machine transforms pure chocolate into the AJ1 Low OG “Velvet Brown”.
Rodman’s commentary is full of wit:
“Before your shoes went through it, they were pure chocolate. I bet you’ve never seen a shoe this sweet.”
The commercial concludes with a cameo from Travis Scott himself, welcoming the rider to the factory in his signature laid-back style.
Release Details
- Name: Air Jordan 1 Low OG x Travis Scott “Velvet Brown”
- Colorway: Velvet Brown / Dark Mocha
- Release Date: December 20, 2024
- Where to Buy: Cactus Jack website
While the sneakers were slated to drop today, they remain labeled as “SOON” on the Cactus Jack website. Fans are advised to stay tuned for updates as the release goes live.
For now, revisit the commercial and get ready to snag a pair of what might be the sweetest kicks of the season.