A$AP Rocky has officially stepped into the world of high fashion once again, this time as Ray-Ban’s first-ever Creative Director.
Known for his bold style and trendsetting influence, Rocky is set to reshape the brand’s aesthetic while bringing a fresh perspective to its eyewear collections.
To mark the occasion, he is launching the Blacked Out Collection, a reimagining of Ray-Ban’s Mega Icons with a sleek ultra-black lens design and gold-plated details. The collection is scheduled for release in April, just in time for the spring and summer seasons.
As part of his role, Rocky will oversee Ray-Ban Studios, a platform that has celebrated music and creative expression since 2016.
His vision extends beyond eyewear—he will also be directing campaigns, redesigning Ray-Ban stores, and merging music, fashion, and the arts to create a unique experience for the brand.
Speaking on his new position, Rocky said, “I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving. I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”
With Rocky at the helm, Ray-Ban’s future looks bolder than ever. Fans can expect a fusion of classic style and cutting-edge creativity, with his signature influence shaping the brand’s next era.
