Lacoste’s new limited-edition polo for Novak Djokovic, featuring a green goat emblem instead of the classic crocodile, has sold out fast at $140 and sparked a wave of streetwear jokes online.
The polo is part of the “From a Crocodile to the GOAT” capsule collection, which includes a T-shirt, tracksuit jacket, cap, and trousers. Each item has the goat logo on the chest while the crocodile remains on the back. The design celebrates Djokovic’s 24 Grand Slam titles and his long-standing Lacoste partnership.
The swap has quickly become meme material. Social media users joke about “authenticity checks,” imagining being called out for wearing a “fake” Lacoste—even though it’s a limited edition. Posts advise: “Buy the normal one to skip the hassle.”
The collection debuted at Lacoste’s Fifth Avenue store with Djokovic himself, combining a sports tribute with high-fashion flair. Made with classic cotton piqué, ribbed details, and mother-of-pearl buttons, the polo keeps Lacoste’s signature style.
Resale markets have seen the items appear at higher prices. Djokovic has embraced the fun, wearing pieces during the 2025 US Open, while fans turn the quirky goat logo into viral streetwear jokes.
The buzz highlights the crossover between sports branding and street culture: a tennis legend celebrated in high-fashion, now remixed for meme culture.