Netflix is launching a new feature called the “Astrology Hub” that recommends movies and TV shows based on users’ astrological signs. This personalised content hub aims to offer viewers entertainment tailored to their zodiac profile.
The Astrology Hub will suggest titles that match the traits and moods associated with each of the 12 astrological signs, such as Aries, Taurus, Gemini, and others.
Netflix users can explore curated content lists aligned with their star sign traits to find shows and movies that resonate with their personality.
This move is part of Netflix’s broader strategy to enhance user experience through personalised recommendations and entertainment options. The Astrology Hub is expected to appeal especially to astrology fans who enjoy using their zodiac signs to guide decisions.
Netflix has not yet announced the official launch date for the Astrology Hub, but it confirmed the feature will be available on all platforms where the streaming service operates.