YouTube TV is reportedly sending discount offers to users who cancelled their NFL Sunday Ticket subscriptions, offering up to $96 off the regular price to encourage them to return.
According to user reports on social media, former subscribers have received emails from YouTube TV promoting discounts on the NFL Sunday Ticket package. The largest reported discount reduces the price from $378 to $282 for existing YouTube TV subscribers.
The discount emails appear to target users who previously held subscriptions but cancelled them during the off-season. One Reddit user reported receiving the $96 discount offer after cancelling their subscription following March Madness basketball coverage.
However, the discount amounts vary between users. While some reported receiving the $96 reduction, others indicated they were offered only $48 off the regular price. YouTube TV has not officially announced these promotional offers or explained the criteria for different discount levels.
NFL Sunday Ticket normally costs $378 per season for current YouTube TV subscribers, while standalone subscriptions cost $480 annually. Prices increase further when additional features like RedZone are added or when users choose monthly payment plans instead of annual subscriptions.
The promotional offers come as YouTube TV recently announced its NFL Sunday Ticket pricing for the upcoming season, with no increases from the previous year. However, the service remains more expensive than when it first launched.
YouTube TV acquired the exclusive rights to NFL Sunday Ticket from DirecTV in 2023, marking a significant shift in how fans access out-of-market NFL games. The high subscription cost has led some users to cancel their subscriptions during the off-season when NFL games are not available.
The company has not officially commented on the discount campaign or indicated how widespread these offers might be among former subscribers.
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