Kendrick Lamar Turned a Rap Battle Into a Super Bowl-Winning Moment

Kendrick Lamar is on top of the world. After securing five Grammy wins for his explosive diss track “Not Like Us,” Lamar is now taking his victory lap at the Super Bowl halftime show, solidifying his dominance over rival Drake.

This feud has been brewing for years, but Drake reignited the fire in 2023 by taking shots at Lamar during a time when the Compton rapper seemed to be at a lull in his career.

But instead of fading, Lamar came back stronger than ever, releasing a series of brutal diss tracks that not only shattered Drake’s credibility but also dominated the charts.

Lamar’s track “Not Like Us” became a cultural anthem, debuting at No. 1 on the Billboard Hot 100 and winning five Grammys, including Record of the Year and Best Rap Performance. His Grammy night outfit—a Canadian tuxedo—was a subtle but unmistakable jab at Drake.

Now, Lamar is taking the final step in cementing his victory. Performing at the Super Bowl halftime show, he will have millions of viewers chanting his lyrics, a level of cultural dominance no rapper has achieved through a feud in recent history.

Meanwhile, Drake has taken a different route, filing a lawsuit against Universal Music Group over the release of “Not Like Us,” alleging defamation and harassment. But while Drake fights in court, Lamar is celebrating in the spotlight—and there’s no bigger stage than the Super Bowl.