IVE’s ‘Rebel Heart’ Goes Viral, Leads K-Pop Trends

Girl group IVE continues to prove its dominance in the music industry with its latest prerelease track, “Rebel Heart.”

The song, part of their third mini-album “IVE EMPATHY,” has taken over all major domestic music platforms, securing a Perfect All-Kill (PAK)—a rare and highly coveted achievement in the industry.

As of 10 a.m. Tuesday, “Rebel Heart” ranked No. 1 on Melon, Genie, Bugs, and Vibe, solidifying IVE’s position as a powerhouse in digital music. The track’s steady rise through Melon’s notoriously competitive charts highlights the group’s strong streaming and fan engagement power.

Musically, “Rebel Heart” delivers a rich mix of vocal harmonies, a soaring chorus, and an energetic drum beat enhanced by emotive string arrangements. The song maintains IVE’s signature sound while presenting a more mature and empathetic tone, setting it apart from their previous releases.

Beyond streaming success, IVE has dominated music show rankings, winning first place on Mnet’s “M Countdown,” KBS2’s “Music Bank,” MBC’s “Show! Music Core,” and SBS’ “Inkigayo.”

The group has accumulated six music show wins, with back-to-back victories on “M Countdown” and “Inkigayo” for two consecutive weeks.

The song’s popularity has also spread through social media, with various bands participating in the “Rebel Heart” band challenge, further fueling its viral success.

Meanwhile, the music video for “Rebel Heart” quickly topped YouTube’s trending videos and music charts, captivating audiences with its striking visuals and rebellious narrative.

Following the success of “Rebel Heart,” IVE officially released “IVE EMPATHY” on Monday. With their double lead track, “ATTITUDE,” the group is set to further solidify their confident and bold musical identity.