Tommy Hilfiger Kicks Off 2025 with Jisoo as the Face of New Campaign

BLACKPINK’s Jisoo has teamed up with Tommy Hilfiger to start 2025 in style. The K-pop star, who recently became an ambassador for the American fashion brand, is now the face of its latest campaign.

The new collection blends Tommy Hilfiger’s classic red, blue, and white colors with a varsity-inspired design.

The campaign features Jisoo in a fun and vibrant setting, wearing a red dress and quilted jacket with the brand’s iconic logos.

Other standout pieces include a twisted-knot logo sweater, Breton striped cardigans, and a red Henley dress symbolizing joy for the new year.

Tommy Hilfiger’s 2025 New Year Limited Edition collection is now available online.

Fans can also watch the campaign video featuring Jisoo, showcasing the festive and carefree vibe of the collection.