Samsung has revealed the Now Bar, a key feature of its One UI 7, based on Android 15. Positioned at the bottom center of the lock screen, the Now Bar offers a personalized, AI-driven experience.

It integrates everyday actions and apps, allowing users to control entertainment, track workouts, get directions, and more.

The Now Bar can also help organize apps, offer curated travel playlists, and provide weather updates with a swipe.

Additionally, Samsung’s Personal Data Engine ensures enhanced privacy by securing personal data on-device, protected by encryption and post-quantum cryptography.