Meta has removed over 2 million accounts across Facebook, Instagram, and WhatsApp in 2024, targeting organized scam operations.
These groups are behind “pig butchering” scams, a rapidly growing fraud where criminals build fake relationships to trick victims into fraudulent cryptocurrency investments.
How the Scams Work
Scammers use social media platforms to establish trust with victims, posing as romantic or professional contacts.
Once trust is gained, victims are persuaded to invest in fake cryptocurrency opportunities, leading to significant financial losses. These scams, especially prevalent during the COVID-19 pandemic, have led to billions of dollars in losses.
The Growing Threat
Organized crime groups in Southeast Asia and the Middle East, particularly in countries like Myanmar and Cambodia, have been behind these operations.
These syndicates often force individuals into scam jobs, with an estimated 300,000 people coerced into taking part. The U.S. Institute of Peace reports that these scams cause annual losses of over $64 billion.
Metaโs Efforts to Combat Fraud
Meta has designated these criminal networks as “Dangerous Organizations and Individuals,” a classification typically used for terrorist groups.
This allows the company to take quicker actions, including removing accounts and warning users about suspicious activity. Additionally, Meta has worked with international law enforcement, like the Royal Thai Police, to disrupt these networks.
The Ongoing Battle
Despite these actions, pig butchering scams are still widespread. Metaโs move is a step in the right direction, but fighting online fraud requires collaboration between tech companies, governments, and users to tackle this growing issue.
